The 10 creators selected (of 61 entries) are asked to give a brief written response about their work as well as 1 of the other works selected in the 10.

Ryan Hays on Lentil: I think this piece is a fusion of organic and non-organic elements, all being pulled to the centre. Depicting the illusion of how magnetism works, to form one piece of design matter. Liked the small icons, but could not decipher their meaning. Very nice piece, interesting use of 3D if it was 3d.

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Lentil Laroche: lentil/ : they want a small blurb to go with the image lentil/ : i feel like sending blurb lentil/ : i dont think they will like that though shivacat/shiva guevera: haha shivacat/shiva guevera: they have no snese of humor? shivacat/shiva guevera: sense even? lentil/ : i dont know lentil/ : they are australian neck/calming: "this is a blurb" lentil/ : "it is small" lentil/ : they may not like this idea shivacat/shiva guevera: they are from Oz of course they will have a sense of humour lentil/ : let's see

Lentil Laroche on Thanawat Chong: Lovely textures of a warped backgammon board... delicate Black lined box framing the center of the piece is well placed... subtle movement towards that target... almost serene.

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Thanawat Chong: Magnetic attraction between you and me illustrated by colour intensive graphic. I feel your attraction as Australianinfront brings me closer to you. It is like a magnet attraction between different designers and allowing interaction between the individuals. Therefore, I could touch and feel emotional. I attempted to create a task where I could use my ability to change the concrete. The power allowed me to push my thoughts through the magnetic centre. That's how my project came about.

Thanawat Chong on Domenic Bartolo: After seeing Dominic's image, it really activates my subconscious thoughts and feelings. It has the power, which we could not touch by our hand. However, we can feel it with our emotions. The power comes from our imaginations as human beings through our brain, which has complex processes, which can not be explained in concrete words or thoughts.

There are four elements to Dominic's work: color, proportion, sequence and rhythm. I feel he opens his mind and spirit that I allows me to touch something in his brain and in his dreams.The strong and compressed blue color has contributed to our feeling of individual inspiration on his powers, the blue color attracts and combines soft and comforting feeling, but it has fully supporting under subsequences of the power. At the same time, itís also seems to be full with volume of images in terms of his positive thoughts.

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Domenic Bartolo: Scientific. That's how I see this piece. Technical. Diagrammatic. Measurements. Calculations. "We are all drawn together by a force that we can not comprehend". Magnetic. Magnetism. Strong and full of mystique. I rely heavily on layering, in this piece, as if it implies that there is some sort of complex mechanization. Some sort of law. A principle, which is at work, seamlessly supporting every elements position. I want things to look as though they fit together, and yet like they are separate.

Domenic Bartolo on Stephen Schuster: The most impressive part about this work is the organic blue form. Energy. Fusion. An invisible magnetic force. These are the things that vividly flash to mind.

Unfortunately though, the eye wanders further than this detail. And the piece suffers from poor composition. Perhaps the most problematic thing about this work is the harsh transition between the sophisticated and beautiful blue organic form and the outer canvas elements which seem clumsy and dislocated.

It is as though this image has been worked on too much. The skill that is present in executing the depth of the blue organic form is not apparent in the rest of the composition. There are attempts at creating other graphic forms, but they fail to be relative to each other. In affect, they are superfluous. And as a result, the work seems uninventive and laboured.

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Finnegan Spencer:With this image I was thinking about playing with magnets and iron filings at school, how magnetic paths showed up before my eyes, visually explaining the graduated madness between positives and negatives. I just wanted to recreate that simplicity.

Finnegan Spencer on Tomas Celizna:Tomas has reached a nice balance between organic and scientific expression, the natural, physical force of magnetism versus the quantifiable unit with which we can detect and identify its strength. If I looked up at the sun (children, don't try this at home) and saw this coloured arm of organic type reaching out into the void like a solar flare, I'd probably scream with delight. Really like the colour contrasts and the displaced markers balancing out the negative space. Beautiful expression here.

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Stephen Schuster: Magnetic deals with attraction. Often in communication, we experience what might be called a magnetic storm, a temporary disturbance in the earth's magnetic field. Often these disturbances are caused by an offset of positive and negative forces, but thought to be caused by charged particles emanating from sunspots, solar flares, etc. Breaking up these forces will cause an upset in space and time, which is what this visual response is referring to. I have tried to capture the essence of a charged particle in both positive and negative space and how it can disrupt the balance of composition.

Stephen Schuster on Finnegan Spencer: I find the overall use of space works well within the composition. There seems to be equal space given to both the positive and negative, allowing the eye to follow the path directly to the center, taking in both typography and secondary elements of form. I find the strong contrast between the positive negative words and their symbols to work extremely well also.

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Tomas Celizna: I decided to go on just with type and use it to represent the word "magnetic" having in mind what happens when you drop in example a wisp of some metal objects onto a magnet. You can measure magnetism so it's displayed there too, but there's a small statement included pointing to another interpretation of the word "magnetic".

Tomas Celizna on Justin Fox: Justin's work is very original, abstract and, for me, hard to write about. It makes me feel like looking through some transparent navigational system to a tunnel. Everything is built around the blueish centre which seems to be the 'magnetic' element here. I like the 'grungy' execution, the colour scheme as well as the contrast in the image and the fact that Justin is not afraid to experiment. Good work!

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Justin Fox: This started out as a simple illustration of a speaker cone which was going nowhere for me. So I duplicated layers again and again and kept overlaying them and flattening them and repeating this process. My eyes were getting tired at glaring at the screen so I started trying to make the image look like an eye too, magnetically glued to the screen. I am happy with the textures i created using just photoshop but I am not happy with the composition of the image and had a hard time with the canvas size and shape.

Justin Fox on Sam Smith: Grey! I love the grey, it makes the image look flat yet the shapes used in the image create depth and perspective. It reminds me of older generation 3d vector based computer games. Nice use of colour, composition and negative space (the flat grey).

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Sam Smith: I think there are a lot of things pulling a lot of other things around these days. the question is, do you resist or not. neither being the better option than the other, just different. well, that's just my view.

Sam Smith on David Turk: Nice, very nice. I think this work has real movement in it: those magnets really do suck you in. There is a certain confusion at the center as well, you feel once that you have been pulled in that things are going around and around. In that way it depicts this society very well. There are many appealing things, like the brilliant purply pink, that arn't always what they seem. Thanks for the design David.

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David Turk:N/A