I was asked to repsond to this question for the latest Desktop magazine. My response:
Using free labour for commercial gain is never a good idea. Businesses profiting from crowdsourcing base their business model on multiple designers submitting free ideas. Without free labour they don’t have a business. You’ll always find people willing to work for nothing with the possibility of payment, but that doesn’t make it right. Crowdsourcing is exploitation. AGDA has a 'No Free Pitch' resource for its members should they be asked to participate in speculative work. The clients of crowdsourcing businesses are relying on a competition, not research, consultation and expertise, and are missing the opportunities and value that investment in design bring.
On behalf of AGDA I'd like to thank everyone for their contribution to the discussion on the Value of AGDA. Without opinion pieces such as Andrew Moffitt's and Simon Mundy's being published we tend to keep our collective thoughts and concerns to ourselves, or within a small network.
We are a member organisation run by a small team and 85 member volunteers, and it’s your feedback that will help this team to advance our profession and continue to evolve to meet members needs and wants.
I invite members and non-members to contact us with your feedback, concerns, wish-lists... what you like, dislike, do, or don't care about.
Brenton
JOINED 01.06.11
POSTS 2
Is crowdsourcing ever a good idea?
Posted 07.07.2011 @ 10.20PM
I was asked to repsond to this question for the latest Desktop magazine. My response:
Using free labour for commercial gain is never a good idea. Businesses profiting from crowdsourcing base their business model on multiple designers submitting free ideas. Without free labour they don’t have a business. You’ll always find people willing to work for nothing with the possibility of payment, but that doesn’t make it right. Crowdsourcing is exploitation. AGDA has a 'No Free Pitch' resource for its members should they be asked to participate in speculative work. The clients of crowdsourcing businesses are relying on a competition, not research, consultation and expertise, and are missing the opportunities and value that investment in design bring.
What do you think?
http://blogs.agda.com.au/blog
Brenton Murray, President, AGDA: Director, BMD graphic design