Inno
JOINED 09.02.11
POSTS 10
Keeping your feet on the ground...
Posted 31.05.2011 @ 6.48PM
Great article. I had this very discussion with a junior designer last week. I finished with something like "worry about designing things that achieves client's goals rather just making things pretty".
One query tho, what advice would you give when working for a client who DOESN'T know their market as well as they should?
I ask becaue i've had client's in the past who need design for use in advertising/marketing. (This is always derived from a need to boost sales, and a failing business is almost always attributed to the client's own misunderstanding of their customers.. which means quite frequently a designer is designing for their client's client.
Now every designer wants their work to be succesfull (and return customers!), so blindly following a client to their own doom won't benefit anybody.
Inno
JOINED 09.02.11
POSTS 10
May WIP
Posted 29.05.2011 @ 9.02AM
lol clinton.. i wish i could fill a wall that size with projects ;D sounds fun! (jealous!)
RE: dittmar, i thought the same thing as stuffee. As for concept, its impossible to say with no knowledge of the brief. But i can say it would certainly make me take notice :) nice work!
Inno
JOINED 09.02.11
POSTS 10
Re-branding examples (not commissioned projects)
Posted 29.05.2011 @ 8.47AM (Edited 29.05.2011 @ 8.48AM)
i have to agree with kipp. Leisure projects like the USPS are neat to look at but.. without strategy and a business conscious approach its just doodles and leaves me unimpressed. (as it would clearly fail monumentally if executed)
Don't get me wrong I love looking at creative concepts, but in today's market that's just a fraction of the skills designers need to be exercising. I think Alex Cornell's Playboy case study displays the kind of thought processes and skills that are actually admirable.
Inno
JOINED 09.02.11
POSTS 10
Trying to jump the sponsorship hurdle
Posted 26.05.2011 @ 7.23PM (Edited 26.05.2011 @ 7.34PM)
I know your pain rich! Have had the same happen to me. it's not helpful that the austrailian design industry is ontop of its game these days, so when it comes to competition anybody offshore will obviously lose out to a local candidate.
From some discussions with recruitment and migration agents, i can offer these notes:
Offer true design knowledge, not just artworking/software ability
Digital design is king at the moment so emphasize on that
But the best tip i think i've discovered is:
Some recruitment agencies are willing to offer freelance projects to holiday working visa holders. Now this can potentialy get you a (fleeting) seat in a design studio and aslong as you can prove your worth... its better than an interview on so many levels.
I'm attending an invite only immigration seminar in Bristol on the 11th... apparently it has government officials, immigration experts and even employers.... i'll let you know what i discover!
Inno
JOINED 09.02.11
POSTS 10
InDesign- Can you adjust an individual column width within a text box?? I was sure this could be done!
Posted 06.06.2011 @ 5.55PM
Been using InDesign daily on PC since CS1 and never seen a feature like this. Though it would seem unnecessary anyway with frame threading. Maybe something similar can be achieved with CS5's "Span Columns"?
I'm sure I work just like letsmakeart, setup a grid and then use text frames to fit/span the columns. :)