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How to position your design studio: For. Only. Because.
Posted 04.05.2010 @ 5.39PM
Great article. I notice more successful local studios have quite generic descriptions of their process. I think it's marketing themselves inaccurately, but in a way that gets a 'yes' out of their clients. I guess it's in the interest of survival.
Molte
JOINED 23.04.10
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How to position your design studio: For. Only. Because.
Posted 09.05.2010 @ 12.51PM
Completely agree with what you're saying Mark. In the interest of attracting the clients you want and knowing clients have come to you (or your agency) for your strengths sounds ideal. wearing an honest, accurate identity is the sort of optimism designers should embrace.