Posted 29.05.2010 @ 1.21PM
Hey Clint, Totally agree with all you say and thanks for sheding some light on the process for us all. I love the fact we have such amazing work spread across the city - I hope this 'talk' didn't come across as me being negative towards it - more so expressing the though that we should see it as positive.
Our studio one8one7 loved working on the Sydney Design 09 identity and draw much work from off shore , so we share the same view on point 4 - that we are all part of a bigger culture and industry.
I am also amazed at the level of international speakers the Biennale has brought out - Sugimoto is truly a master of the camera and raising the bar on the entire Biennale brand only helps to secure more of this calibre of speakers. A good thing for us.
So... anyone else out there in front of their computer on a saturday and feeling like adding something?
Posted 04.05.2010 @ 2.10PM
Totally agree with the equation. It is such a weird space to find and exist in - I think it really comes down to what you are good at, but more importantly what you love. The great designers that spring to mind all exist in our minds because they set themselves apart through doing what they do and doing it brilliantly. In such a trend driven industry we all run the risk of following trends - and thus disappearing amidst the mass of others doing the same thing - albeit better, faster, cheaper or whatever it is the client responds to in awarding the job.
I have always been a firm believer in truly knowing what you do, and what excites you - from that comes great work which, if you promote yourself well, brings a more exciting level of client.
The other way of thinking about it is: if you can't identify in your own business what is appealing to clients and sell that - then how do your clients know you can do it for them. After all, that is the commercial heart of the creative industry.
Posted 10.01.2010 @ 7.01AM
Here here Michael! Though there have been some great Australian magazine's which have gained solid international distribution / recognition off-shore.
There is some world class work being done in this country and by Aussie's abroad - so I don't think it's the confidence, I think it's being brave enough to make the leap to a press. The collective 'we' are featured across the globe on-line for our creative endeavors but to put it all together in one bound edition has the potential to blow some minds.