Hello, my name is Leah — An internationally awarded Art Director with over 12 years' experience in creating and building brands.
Former Design Director at Studio Round and Creative Lead at Sydney Opera House, my approach is collaborative and grounded in strategy. Having worked with clients from small local startups to international icons, I understand the vernacular needed to attract and connect with a diverse range of audiences. Currently open to freelance, collaborations and project work big or small. Get in touch for a chat.
Campaign identity for All About Women: a festival of talks at Sydney Opera House centred around the theme of 'what matters to women'.
Part of the concept for the creative was to involve active audience members of Sydney Opera House's talks series, not only to represent the diversity of women but to give this community a platform for ongoing content.
Creative Direction: Vanessa Tamblyn
Art Direction & Design: Leah Procko
Photography: Kate Disher-Quill
Video: Kirk Docker