Hello, my name is Leah — An internationally awarded Art Director with over 12 years' experience in creating and building brands.
Former Design Director at Studio Round and Creative Lead at Sydney Opera House, my approach is collaborative and grounded in strategy. Having worked with clients from small local startups to international icons, I understand the vernacular needed to attract and connect with a diverse range of audiences. Currently open to freelance, collaborations and project work big or small. Get in touch for a chat.
I have been involved in continuing and evolving this brand since 2010 and have seen it grow from an A5 brochure to a recognisable identity. The direct mail component has been an adventurous journey from tabloids, A3 with tip ins to large format broadsheets. In 2013 we took the brand online and created a motion ident, breathing life into it in a digital space; on web, mobile and YouTube pre rolls.
Creative Direction: Vanessa Tamblyn
Original Brand Creative: Simone Mandl
Art Direction & Design: Leah Procko
Animation: Chris Lay