Former Design Director at Studio Round and Creative Lead at Sydney Opera House, I have over ten years’ experience in creating and building brands.
My approach is playful yet strategic, with the belief that design is a tool to bring life to brands beyond ‘just a logo’. My experience is diverse and multi-disciplinary. I have worked with small organic startups to large scale property developers. With local cultural festivals to Australia’s leading cultural icon.
I am a collaborator, contributor and leader. An occasional guest lecturer and keynote speaker. And keen world traveller. I am currently looking for new opportunities — get in touch for a chat.
I have been involved in continuing and evolving this brand since 2010 and have seen it grow from an A5 brochure to a recognisable identity. The direct mail component has been an adventurous journey from tabloids, A3 with tip ins to large format broadsheets. In 2013 we took the brand online and created a motion ident, breathing life into it in a digital space; on web, mobile and YouTube pre rolls.
Creative Direction: Vanessa Tamblyn
Original Brand Creative: Simone Mandl
Art Direction & Design: Leah Procko
Animation: Chris Lay