Hi, I’m Luke Farrugia, a Melbourne-based UX/UI designer. I specialise in creating user experiences, whilst crafting usable and sleek user interfaces.
Digital systems such as websites and web applications are becoming progressively more complex as technologies advance. As a UX/UI designer, I need to adapt to these advancements, always ensuring that my skills and knowledge are on point. I study and evaluate how users feel about a system, focusing specifically on ease of use, user perception and efficiency.
In order to deliver a successful project, both the user experience (UX) and the user interface (UI) need to be embraced as a whole. Whilst information gathering and analysis is a key component, having the ability to create usable and stylish UI maximises the outcome.
Throughout my process I take full advantage of both UX and UI principals. This allows me to look at user problems in an alternative way, broaden my mind and deliver comprehensive user-focused systems.
Throughout my career I have worked with a number of small to medium-sized agencies as a UX/UI designer, whilst also working as a freelancer. I have had the opportunity to work on both exciting and challenging projects, that have ranged from promotional to ecommerce websites, web applications and also complex digital systems.
Whilst working with these agencies I have had the privilege of designing with some extremely talented creatives across multiple disciplines. This has allowed me to gain valuable insights into design, marketing, project management and development.
In my professional life, collaboration is a key component in my career development and is crucial in delivering a successful project.
The “Free Africa of Blood” project focuses on the pain and destruction in Africa caused by blood diamonds. Unfortunately, Simple Clever discovered that blood diamonds are still being imported from Africa and sold to Australian Consumers. The diamond trade fuels war in Africa by providing insurgents with a source of income to buy firearms and wage war with the governments. The Bleeding Diamonds are in the shape of firearms, which is a direct symbol of the terrorism and war they finance in Africa.
I created this while at University for a project to serve as a wake-up call to the Australian public to the crisis in Africa, and will encourage consumers to ask retailers for certification when purchasing diamonds, to ensure they are not buying blood diamonds. “The Diamond Girls” are an extension of the Free Africa of Blood project. Using 1950’s style pin ups as a model, we decided to use western girls with missing limbs to symbolise the reality of the consequences of purchasing blood diamonds.