Hi, I’m Luke Farrugia, a Melbourne-based UX/UI designer. I specialise in creating user experiences, whilst crafting usable and sleek user interfaces.
Digital systems such as websites and web applications are becoming progressively more complex as technologies advance. As a UX/UI designer, I need to adapt to these advancements, always ensuring that my skills and knowledge are on point. I study and evaluate how users feel about a system, focusing specifically on ease of use, user perception and efficiency.
In order to deliver a successful project, both the user experience (UX) and the user interface (UI) need to be embraced as a whole. Whilst information gathering and analysis is a key component, having the ability to create usable and stylish UI maximises the outcome.
Throughout my process I take full advantage of both UX and UI principals. This allows me to look at user problems in an alternative way, broaden my mind and deliver comprehensive user-focused systems.
Throughout my career I have worked with a number of small to medium-sized agencies as a UX/UI designer, whilst also working as a freelancer. I have had the opportunity to work on both exciting and challenging projects, that have ranged from promotional to ecommerce websites, web applications and also complex digital systems.
Whilst working with these agencies I have had the privilege of designing with some extremely talented creatives across multiple disciplines. This has allowed me to gain valuable insights into design, marketing, project management and development.
In my professional life, collaboration is a key component in my career development and is crucial in delivering a successful project.
Le’oj is an up and coming online store with an interesting concept. Following the trends of rival overseas clothing stores, Le’oj aims to produce popular and stylish clothing designed specifically for young Australians.
I have worked closely with the client to design and develop the brand, eCommerce website (still in development) and various designs to be printed on the garments. This has been an exciting opportunity for me as I have had the chance to showcase some graphic art/illustrative flair though the design of the garment graphics.