Hello, my name is Leah — An internationally awarded Art Director with over 12 years' experience in creating and building brands.
Former Design Director at Studio Round and Creative Lead at Sydney Opera House, my approach is collaborative and grounded in strategy. Having worked with clients from small local startups to international icons, I understand the vernacular needed to attract and connect with a diverse range of audiences. Currently open to freelance, collaborations and project work big or small. Get in touch for a chat.
The annual indigenous festival at Sydney Opera House was given a refresh by using a bold, modernist aesthetic. Using storytelling as an authentic way in, we reinterpreted traditional Aboriginal iconography for a contemporary audience under the guidance of our indigenous curator, creating a triptyche: The Tribe, The Journey and The Gathering.
This approach meant we could be fresh and appealing to the broader community but still meaningful to the local indigenous community.
Creative Direction: Vanessa Tamblyn
Art Direction & Design: Leah Procko
Sydney Opera House Creative