Hello, my name is Leah — An internationally awarded Art Director with over 12 years' experience in creating and building brands.
Former Design Director at Studio Round and Creative Lead at Sydney Opera House, my approach is collaborative and grounded in strategy. Having worked with clients from small local startups to international icons, I understand the vernacular needed to attract and connect with a diverse range of audiences. Currently open to freelance, collaborations and project work big or small. Get in touch for a chat.
Rogerseller is a high-end bathroom, living and kitchen retailer based in Australia. They pride themselves on quality, design and creativity. Round has worked with the marketing team since 2012 to rebrand and reposition the company in the luxury market. Integral to this rebrand was the concept of time as a luxury. Taking this concept of time, we reinterpreted it into moments in the home. From the glow of the refridgerator light across the Valcuccine bench tops to the early morning riser, curled up on their Lema sofa; The concept took these little pauses in our day and placed Rogerseller products at the core of this. My role was to develop a range of campaign communications including art direction of new imagery, copy writing and mapping out the campaign journey.
Role: Art direction & Design
Creative Direction: Michaela Webb
Photography: Brooke Holm
Styling: Marsha Golemac
Work created at Studio Round, 2015