Post-graduate student in Multimedia Design with marks of Distinction in web design, motion graphics and 3D modelling. Solid 10 years of professional experience as graphic designer in Singapore and Indonesia. This folio showcases a collection of projects during my post-graduate studies, previous professional works and self-initiated projects.
Smax Ring is one of FMCG brands that’s owned by a multinational company with worldwide operation. It is a kiddy snack in ring shape with cheese flavor with two variants. The snack is sold at supermarkets and small stalls by the road.
The Indonesian manufacturer added 50% of the snack content inside the package. Hence, there is yellow strip on top of the packaging. The words on the strip translated as “50% more content”.
The manufacturer also wanted to revamp the packaging without detaching too much from the original design. Therefore, each packaging has the Smax Ring character in different pose. The original packaging can be seen on the truck sticker.
The new packaging was launched at the start of the new academic year. An educational card (educard) was inserted in each new packaging to stimulate purchasing and to give additional value to the product. The educard was about the iconic biodiversity, cultural landmarks, traditional dances and educational proverbs of Indonesia.