Former Design Director at Studio Round and Creative Lead at Sydney Opera House, I have over ten years’ experience in creating and building brands.
My approach is playful yet strategic, with the belief that design is a tool to bring life to brands beyond ‘just a logo’. My experience is diverse and multi-disciplinary. I have worked with small organic startups to large scale property developers. With local cultural festivals to Australia’s leading cultural icon.
I am a collaborator, contributor and leader. An occasional guest lecturer and keynote speaker. And keen world traveller. I am currently looking for new opportunities — get in touch for a chat.
Reinvented every year, Spring Dance is a celebration of the world’s most talented contemporary choreographers and dancers. The niche market appeal and programming allowed for the creative to have an illustrative, raw, low-fi aesthetic. The constructed hero carried this aesthetic, created by morphing two key dancers of the festival. Juxtaposing a gritty, bare skinned dancer with the elegance and softness of the feather tutu, illustrated the depth, movement and a darkness to the festival.
More on my Behance profile: http://behance.net/leahprocko
Creative Direction: Vanessa Tamblyn
Art Direction & Design: Leah Procko
Sydney Opera House Creative