Hello, my name is Leah — An internationally awarded Art Director with over 12 years' experience in creating and building brands.
Former Design Director at Studio Round and Creative Lead at Sydney Opera House, my approach is collaborative and grounded in strategy. Having worked with clients from small local startups to international icons, I understand the vernacular needed to attract and connect with a diverse range of audiences. Currently open to freelance, collaborations and project work big or small. Get in touch for a chat.
Reinvented every year, Spring Dance is a celebration of the world’s most talented contemporary choreographers and dancers. The niche market appeal and programming allowed for the creative to have an illustrative, raw, low-fi aesthetic. The constructed hero carried this aesthetic, created by morphing two key dancers of the festival. Juxtaposing a gritty, bare skinned dancer with the elegance and softness of the feather tutu, illustrated the depth, movement and a darkness to the festival.
More on my Behance profile: http://behance.net/leahprocko
Creative Direction: Vanessa Tamblyn
Art Direction & Design: Leah Procko
Sydney Opera House Creative