The Éclair Group came to Jam&Co seeking the development of a brand. With a background in all things Robotic Process Automation (RPA) the client sought to revolutionise this space and show the true power of automation and the positive impact it can have on businesses.
The new brand needed to be a guiding beacon for the future of RPA. The brand had to be all about enlightening current corporate norms and showcasing the critical business value that can be driven through technology. As such, the brand Jam developed needed to represent this – it needed to break the mould of normal corporate branding cues whilst not steering too far that it would alienate potential clients by being too unique. It had to be different but still showcase, strength, dependability and professionalism.