The Lost Lands is a music and arts festival programmed with families in mind. Combining exciting, inclusive experiences in a music festival setting over the Melbourne Cup Weekend, at Werribee Park. We worked closely with the Lost Lands team to create the festival branding and artwork, as well as to design and develop the website.
After a research stage we asked Mark Conlan to come on-board to help develop the playful artwork and brand which utilises a distinctive system of icons to be used in support. The flexible branding can be reproduced in a single color and has been designed to scale to accommodate a variety of uses including signage and merchandise. Letterpress business cards by Saint Gertrude Letterpress.