Hi, I’m Luke Farrugia, a Melbourne-based UX/UI designer. I specialise in creating user experiences, whilst crafting usable and sleek user interfaces.
Digital systems such as websites and web applications are becoming progressively more complex as technologies advance. As a UX/UI designer, I need to adapt to these advancements, always ensuring that my skills and knowledge are on point. I study and evaluate how users feel about a system, focusing specifically on ease of use, user perception and efficiency.
In order to deliver a successful project, both the user experience (UX) and the user interface (UI) need to be embraced as a whole. Whilst information gathering and analysis is a key component, having the ability to create usable and stylish UI maximises the outcome.
Throughout my process I take full advantage of both UX and UI principals. This allows me to look at user problems in an alternative way, broaden my mind and deliver comprehensive user-focused systems.
Throughout my career I have worked with a number of small to medium-sized agencies as a UX/UI designer, whilst also working as a freelancer. I have had the opportunity to work on both exciting and challenging projects, that have ranged from promotional to ecommerce websites, web applications and also complex digital systems.
Whilst working with these agencies I have had the privilege of designing with some extremely talented creatives across multiple disciplines. This has allowed me to gain valuable insights into design, marketing, project management and development.
In my professional life, collaboration is a key component in my career development and is crucial in delivering a successful project.
Gurgle is a group project I worked on while completing my honours year at Swinburne University. Throughout this project I co lead the team with the research, conceptual and design phases of the project. We thoroughly researched into wine sales, production and consumer demographics. We also conducted a wine label analysis looking into the best combination of techniques when designing a wine label.
Our research lead us to design an app which uses a combination of augmented reality and image recognition technology. This app in entitled Gurgle and it’s aim is to aid and inform consumers on wine prior to the point of sale . I lead the design of the app while guiding the rest of the team on branding, proposal book design and an animation presentation.
We are currently work shopping the final solution and are planning on pitching for funding in the aim to get this app out into the market.