Trojan Tools is a brand with 100 years of history in Australia, specialising in providing tools for the shed or garden.
Trojan is a household name when people think of tools. Though the brand name was a well known one, their website did not reflect its brand promise, nor did it have accurate content ore relevant functionality. Trojan Tools wanted a website that would live up to the brand promise, with a fresh new look that was also easy to manage. Products and product ranges change often, and they wanted a CMS that would support, not hinder the content management process. To keep up with the times, they wanted the new Trojan site to be responsive across all screen sizes and be WCAG 2.0 AA compliant for accessibility.
Webplace undertook a comprehensive user experience workshop to align business and customer goals to the proposed website design. From the findings, it was recommended that WordPress be used to manage the site content. A detailed CMS User Guide was also provided to further assist Trojan Tools with future content updates.
10 wireframe and design templates were provided to depict the new site look and feel. Once reviews and amends were made, Webplace embarked on the development phase by providing a custom WordPress solution that targeted Trojan's business needs. The new site deign reflected the Trojan proposition: tools built tough.
Not only did the site get a face lift, but it was now responsive, WCAG 2.0 AA compliant and assisted their audience groups with correct information about their product offerings and where they were able to purchase them. Site visitors can now compare products online prior to visiting a store to purchase them.
Less time is taken to update their product catalogue thanks to the WordPress custom content types that drive the process.