Todd Watts is a multidisciplinary graphic designer and artist from Melbourne, Australia. As the son of a traditional sign-writer, Todd developed skills across a multitude of disciplines from an early age.
He currently works as a graphic designer and animator at YellDesign and as a free-lance communication designer.
Brand Development and Activation
'Waggle' is an upcoming sci-fi web series set entirely in a bee hive, written and directed by award winning director Nina Buxton.
My logo design is clever in communicating both the title of the series as well as visually representing the circular movement bees perform when doing the 'waggle dance'.
I conceptualised the title design and branding of the web series over a two day period, using only rough episode breakdowns as inspiration.
The design had to look professional and polished as it was to be submitted to Screen Australia for development funding. The biggest challenge I faced was communicating the name of the web series (waggle) as well as warping and skewing the font to also represent the movement of bees.