Peanut Productions produce events that creatively and strategically target our partner’s key objectives through emotive brand awareness. Our events connect and engage with an audience and effectively communicate our partner’s core messages in an experiential environment.
Over the last four years, Peanut Productions has produced the Westpac Premium Migrant Banking Division’s annual Chinese banquet dinner to celebrate Lunar New Year. The event brings together major divisions from the bank including Private Banking, Retail & Commercial and Mortgage Broking customers as well as prospective customers.
What started as a Sydney based event has over the last few years grown to a six city Road Show series of events across Australia.
To conceptualise, create, produce and manage end-to-end the Westpac Lunar New Year banquet dinner in six states around Australia.
One of our key roles was to source new and unexpected venues to ensure keeping the event fresh and dynamic. As well as this we are always challenged to find creative and practical ways to manage theming for an event series that moves rapidly from city to city with usually only a day or two between each event, making the movement of freight for theming quite challenging.