Todd Watts is a multidisciplinary graphic designer and artist from Melbourne, Australia. As the son of a traditional sign-writer, Todd developed skills across a multitude of disciplines from an early age.
He currently works as a graphic designer and animator at YellDesign and as a free-lance communication designer.
Brand Development and Activation
‘WOOF! is a short film written and directed by award winning director Nina Buxton. WOOF! had its world premiere at Flickerfest International Short Film Festival where it also won Best Editing in an Australian Short Film. It will screen as part of the Top 100 at St Kilda Film Festival in May.
This poster design needed to communicate the bold themes of the film while simultaneously capturing the innocence of the 16 year old protagonist. This was achieved by choosing an image that exposed her vulnerability while layering it with a bold text spelling ‘WOOF!’. The title has been placed carefully to direct the viewer’s gaze toward the tag line “Lean In”. It was designed over a two week period.