Having one of those weeks dealing with an idiot of a client, so excuse the mini rant.
The longer I work in this industry, the more i'm starting to realise that clients should have **NO input** into the any decision making of the design process. They have zero design, marketing and creativity common sense. Asking for their feedback is just asking for trouble and guaranteed to phuck things up. It is making me seriously think about the way I do business and what I provide them.
This rings a few bells with me as I just left a job working for a real idiot, shitbag, f*ckwit of an arse hole.
I spent over a year working for what you would call a "nightmare client" who had been sacked off by every design related agency that had ever worked with him.
All the usual cliches. "I want it exactly the same as that but different", "I don't know what I want but I'll know when I see it" if you get my drift.
::They have zero design, marketing and creativity common sense::
As much as I feel your pain, they are I guess inputting two important aspects. Initiating the project in the first place and funding it. try to find a compromise on the feedback, so you feel you're maintaining some control. Goodluck.
:: If not I deliver what they want and move onto the next client.::
This latest project is so bad I can't bring myself to do that. What they gave me looks like a 4 yr old scribbled it at kindergarten. But they "LOVE IT"...and it's suppose to be for a high end premium brand. Phuck me!
Maybe you could come up with a better concept, present the two together and in a smart and articulate way show them that yours is effective and well suited for the job, touching on points like the one yous stated about the design representing a premium brand.
Sometimes clients just need to see a real comparison for them to realize how ineffective their choice is maybe then they will leave things to the expert! In the end your skilled and well thought through design will do wonders for their brand and they will thank you!
When I send my work in for one client for approval. I may as well be asking them to send it around the office block with a couple of post-it pads for EVERYONE'S opinion.
Add to that - the MD, even though they have an entire marketing team at their disposal, is visually illiterate and has to have a hand in everything.
My personal favourite is when they send back their redesigned version of a layout, complete with totally disproportionate pages sizes, photos and type. It looked like someone was trying to piece together their year 12 ring-binder cover.
The thing that shits me off the most is the work, even though I'm not very happy with it, is 100x better than the shite they used to pump out. Further proof that they, as per your comment, shouldn't have a say in any design input.
Thanks for the mini-rant opportunity, feel better now! : )