I've got a typography question that's stumped me a bit. I'd love your thoughts on what way(s) to approach it.
Here's the element in question:
I will be removing the connector on the right hand side of the 's'. My question is for the connector on the left hand side.
The apostrophe in this case is possessive, so I feel that that 's' shouldn't connect to the 'a'. But if they're not connected, the left hand connector on the 's' seems out of place - should I reduce it's length, or remove it entirely? Would removing it affect the legibility of the letter? What's usually done in these cases?!
Cheers for the opinion @Theunderdog. This is the title of an event. It's not a logo, but will 'brand' the event in a manner of speaking. It's also going to appear on A0 posters, so whatever decision I make will be much larger than my designs normally appear!
The font is Script sub family of Next Rust URL:http://fontfabric.com/nexa-rust-free-font/
I've adjusted the kerning so letters all connect - they look much better, I don't know why I was getting so confused about this! I'm not sure what you mean by broken continuation @Scotty?
I've removed the right hand connector on the 's'; and also changed the apostrophe. I've got the free version of the font which doesn't come with an apostrophe, but it occurred to me I did have a comma...
@cheli - maybe its just me but the "l" and the "i" feel a little close to me because of the loop of the l
I think what scott means is how you've connected the a and the s but just making it so they weren't connected but visually you can see the path would connect them if it was there
also not really sure if this is the best typeface with the letter combinations, its like it visually doesn't work together - feels a bit off. might be quicker and easier to hand draw something potentially?
The 's' should link with the preceding 'a'. If you were writing this by hand you would write the word then back track and add the apostrophe — just like you would back track to dot the 'i' and cross the 't'. I'd suggest just reducing the kerning between the apostrophe and the 's' to link it to the 'a' while keeping it editable. Punctuation is important; when people don't use correct punctuation I find that very distracting :)
Thanks @JamesB, I agree I should adjust the 'l' and 'i', I think the 'z' and 'a' could do with some tweaking as well. As for visually suggesting the connector between the 'a' and 's'; this was my first thought, but I wasn't sure how to do that and keep the 's' legible, given its an old fashioned and less recognisable glyph. I can see why you'd think proper hand lettering would be preferable, but I suspect my efforts would not necessarily improve things ;)
I'm quite fond of punctuation too, @spooner. Particularly in this case given the meaning is very different without it! I linked to a connected version in my last post. The image didn't load here, but you can click through to see how it's currently set up.