It's hard to talk about Apple with out getting into a vitriolic debate. I have issues with a lot of what they do including their anti competitive behavior and lackluster environmental record. And while I don't have an iPad or a Mac, they do make some beautiful devices, that's all I was really getting at...and I really do love that quote.
@Looney...it's funny having watched them go from that sort of cultish underdog status to the market leader. It really put me off buying their gear more than anything else.
I think say what you will they're the only company that really pushed forward the industrial design of computers and the look and feel of operating systems, and successfully made a simple computer my parents won't scream at.
There's an interesting article on Steve Jobs taking a course in typography in college and how it influenced the implementation of type on macs. (I think there's a much longer in depth version of it but this is the best one I could find at the moment)