Oh, and things like this: "writing a shitload of keywords in white on a white background in the footer"
They don't work anymore precisely because they got abused so much. Google (apparently) is now able to recognise if links are "hidden" in ways like this, and will actually penalise a site for it. 'Tis also why meta keywords are now redundant.
Yeah my point exactly. So the tricks ruin it for everyone, basically, and the only way to get your site out there is just to do it right. I don't want to call 'doing it right' SEO. If you make a site, and it's great, people will find it. Full stop.
So we've come full circle. If someone creates a site and on launching it asks "how do I get my site to rock up on the first page of a Google search" with hope that some answers might reveal a few tricks to get their site ranking higher, the right answer (as you've already posted on the first page) is there are no tricks, if it's a good site it'll get out there... or something along those lines.
::there are no tricks, if it's a good site it'll get out there::
That kind of sums it up I think. There are a lot of people out there (the vast majority in my experience) that think 'SEO' is a plugin you can just install to make your site 'rank no 1 on Google' but as @Dave has explained, it's about how your site is built/written/updated.
@JustinFox my point about Coke was:
::Although if you search a company name on Google and it doesn't come up first I would be worried.::
Coke is first when you Google 'Coke'. But so are 99% of the world's companies when you **search for their company name**.
::I think SEO only comes into play when you are looking for "cola drink in Melbourne"::
When you don't know a company and you **search for something based on other information** (location, category, etc), that's when SEO is important.
::For the record, Coke is second on the list when you Google that.::
Karma Cola came up first in my Google search using this example.
:: :: at this stage its not even coming up in google when you put the url in... the person who is helping me do it said they turned the search function off for now (we are waiting on a booking button page). when its back on i'll have a read.:: ::
@BLIND First in the country... did I even say that?! LOL that's 100% missing "some" of the first!!! I had a hand in designing the very first e-commerce mock-up for Telstra. I also had a hand in designing the very first Foxtel Australia web site, Canon (which I used the 'blink tag' would you believe?! Haha!) and a few more.
I worked on the second Toyota Australia website, while working at the infamous (for those who were in the biz back in the day) Spike Networks, Australia's first "dot com" company to float on the stock exchange (and burn through around 140 million raised in year or so)... that was a mighty mess, let me tell you, but boy they threw some great parties!! ;o)
Oh, and got myself a free abseil down one of the skyscrapers on Circular Quay for a video item for the Spike Radio website. Yes, an online radio station based out of LA when everyone was on dial up! Wish I still had that video somewhere...
Damn there was some silly money being pissed up against the wall in them days...
Caryn and I were interviewed by The Sydney Morning Herald back in the day. We thought wow, we've made it!!!!! They asked us about our inner city apartment, what cars we drove, etc etc, and when we went to the local newsagent a few weeks later we were shocked to find that a photo of her and I was on the front page of the paper, with BOLD RED TEXT:
WILD RIDE. THE TEENS THAT RULED DOT COM!
The feature went on to make it out like we were the reason why the dot com crashed, because we charged excessively, and we were the ones rolling around in hot cars and lavish apartments.