Is this logo insensensitive? Seeking opinions from Indigenous Australians
Posted 23.03.2018 @ 12.55PM
I have created this logo for my parents property – they are an organic farm located on Nulla Nulla Creek road – Hence the name. They are also blacksmiths and will be building a forge (a blacksmith workshop). I designed the logo with the arts and crafts movement in mind, the decorative elements were taken from that, but also maybe (and much to my angst) I was probably inspired by indigenous motifs.
I really like the logo – but I feel like an indigenous person may look at it and if they knew a white Australian had created this for a white Australian business, they'd think it was offensive.
Thoughts from Indigenous people are welcome. What do you think? Should I lose the decorative elements?
It seems the number of views this question has had and the lack of replies shows than many people wouldn't touch this one with a shitty stick, even to offer an opinion.
I'm neither indigenous or even Australian for that matter and while it looks nice and I wouldn't find cause for offence in it I could see that some could as I guess it's a sensitive subject.
You could design a logo for an Austrian beer label using a Germanic font or an Irish company using a Celtic font and nobody would bat an eyelid but given Australia's history with the indigenous people this could be taken as exploitative.
You could argue that it's inspired by the heritage of the land and the name "Nulla Nulla" but essentially these lands were originally taken.
Is this something you want to open the lid on?
Obviously I'm no expert on the subject but I can see it could be a sensitive one and maybe it would be better to play it safe and avoid any cultural reference at all.
I recently designed the branding and some of the interior for an Australian themed bar in the UK and I advised against using any Aboriginal reference whatsoever for that very reason.
I'd maybe take a kind of vintage, traditional approach personally.
Something like an old, folky, sign written feel?
You've encapsulated the essence of why I looked at this months later and realised it could land in a really bad way. So thanks for responding and not leaving me to my own devices in my echo chamber.
Yes – I've canvassed the logo to a few of my white friends, and they've all said the same thing. You don't get the opportunity explain the symbolism of a logo, so it's definitely safer to leave it out and let the business thrive. And I completely understand why an Indigenous person would find the logo off.
Thanks again and I'll probably remove this thread pretty soon. :/