Thank you very much for taking the time to give me some feedback. It is very much appreciated.
I've been playing around with the design, taking on board your advice and have come up with an altered design. I'm worried that now it might look too fiddly, though.
And refined again. I guess the aeroplane doesn't really have anything to do with the marathon culture, so it doesn't make sense to include it. Maybe I was getting distracted by the words as opposed to what the marathon actually reflects.
Try brainstorming the words Gold Coast and Marathon.
Just write down as many things that you can think of about both items and you may find that an idea appears out of this process. Try sketching up lots of ideas before you start to layout your logo and really spend the time to get the typography right, great typography really sells a logo.
I like the way you have kept things in one colour, it's good practice to work that way.
Can I ask what your 'big idea' was?
Im going to say that I cant see it evidenced here. That's probably where you're going to want to start.
1. lets boil down a marathon to its simplest parts - a runner, a shoe, a ribbon, a course.
2. The gold coast. - buildings? beaches? casinos? schoolies? sun?
3. What things are not first to our minds in those lists?
4. Lets avoid overused iconography (runners, ribbons).
5. Lets avoid using Impact. (the typeface). And Gotham.
6. Lets reframe the question: why should we call it the Gold coast airport marathon? Why cant we call it GC RUN, or GC RUNWAY (puns are ok sometimes, or at least forgivable).
7. What connection can we make (other than runway) to the airport and a marathon? Gates? Runways? Tickets/running numbers? Long Haul?
F*ck! The Long Haul. I like that.
Ok so if our idea was the long haul, how can we be witty about that visually? It doesn't have to be that idea, but it does have to be **an** idea.