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randel777

randel777
JOINED 15.12.11
POSTS 1

Logo Feedback

Posted 15.12.2011 @ 3.59PM

Hi,
Here is a logo for a Home Inspection/Building Safety Inspection Company. Could you please let me know what you think of it.

[IMG]http://i171.photobucket.com/albums/u296/randel777/LogoDesign01.jpg[/IMG]

[IMG]http://i171.photobucket.com/albums/u296/randel777/LogoDesign02.jpg[/IMG]

comment
kipp_brady

kipp_brady
JOINED 25.06.10
POSTS 274
— WEBSITE

Posted 15.12.2011 @ 5.24PM

Typography could do with a bit of work. Kerning between the E and G is way off. Version one for my money.

comment
justinfox

justinfox
JOINED 23.12.09
POSTS 940
— WEBSITE

Posted 16.12.2011 @ 8.56AM

I'm with Kipp.

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Dan

Dan
JOINED 10.01.10
POSTS 512

Posted 16.12.2011 @ 10.54AM

Looks like a mark for a paving business.

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JubbJubb

JubbJubb
JOINED 13.05.10
POSTS 866

Posted 16.12.2011 @ 1.51PM

Yeh, I don't see what the icon has to do with the inspection/safety industry.
It seems a bit unbalanced. The icon is really heavy. The light grey may not print as it is that light.

Do you have a rationale for the icon? what it is or represents?

comment
blind

blind
JOINED 12.05.10
POSTS 64
— WEBSITE

Posted 16.12.2011 @ 4.59PM

an A and S forming a person ?

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PyroVesten

PyroVesten
JOINED 21.05.10
POSTS 292
— WEBSITE

Posted 17.12.2011 @ 2.39PM

Just on the graphic, it appears unstable and unsafe - it looks like a Jenga game in progress. The shapes are precariously stacked and on angles and the colour throws off the balance - it looks like it could collapse any moment.

Assuming you've designed it, i'd recommend moving away from the Jenga look and experimenting with some more stable, rigid, perhaps symmetrical designs so that it reflects safety a bit more.

comment
letsmakeart

letsmakeart
JOINED 19.03.10
POSTS 253
— WEBSITE

Posted 18.12.2011 @ 2.33AM

Agree with Pyro.

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timbug

timbug
JOINED 27.07.11
POSTS 83

Posted 18.12.2011 @ 11.52PM (Edited 18.12.2011 @ 11.53PM)

Doesn't aegis mean shield? Lot of nice strong visuals you could go with using a shield : )

comment
AdhamDannaway

AdhamDannaway
JOINED 09.02.12
POSTS 4
— WEBSITE

Posted 09.02.2012 @ 4.39PM

Good colour palette and clean lines. Once the kerning is tweaked it should be fine.

comment
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