The Wired app looks great. But there's so many sections of the demo where the person is running their finger over the page, and stuff is happening, but there's no discernible UI?
I'm sure they put a lot of time into that production but I wonder how many UI people magazines have on staff? They can't just take a magazine layout and just turn photos into photo slideshows without some sort of guide or button.
It's all a matter of time-will-tell at this stage. Any mag like Wired that is making a big investment is also taking a big gamble on how successful iPads will be. If someone knew how it was going to turn out it wouldn't be a gamble.
Having just read that I'm assuming they are referring to some sort of streamlined Adobe software setup that allows them to produce content that is ready to go for print, web and tablet. I would assume the iPad app they have developed allows their content producers to place finished content in a central place and the app grabs it from there.
So I think rather than talking about the technical aspects of the app, they're talking about being able to integrate the content creation for all mediums. But I'm just guessing of course.
Well it certainly makes a difference on the related overall costs on whether they can utilise the same content across all mediums. So wonder if that means it's developed in Flash, but output in some way to something else?
As I said, this is all guesswork on my part, but I don't think Flash would play any part in the content developed for tablets. Looking back at the video, a lot of what looks to be the "animated infographics" they mention in the article involve the user gradually swiping their finger from left to right and the image changes. Those graphics could just be video with the play head controlled by the user's finger.
Other parts look like they show videos with interactive hot spots. Similar to the recent Iron Man 2 work if you've seen it. Without the ability to use Flash they may have written a tool which allows their designers to step through a video and place buttons at various times/locations and link them with other content.
So I think they have probably developed a few custom tools for creating interactive content out of videos/still images and audio. These tools fit into a predominantly Adobe environment. Maybe they even had Adobe's help developing these tools.
::Adobe on Wired’s iPad App (http://blogs.adobe.com/digitalpublishing/2010/05/introducing_wired_magazine_on_ipad.html)
During summer 2010, watch for new publishing technology on Adobe Labs that helps publishers to transform InDesign CS5 layouts into compelling applications like the Wired Reader.
That Wired’s staff gets to produce this using InDesign is fascinating. The technology is impressive. I’ll repeat myself here: the iPad version truly looks and feels like a peer to the print edition