Been playing around with the Wired app the past few days, and am disappointingly underwhelmed. I was expecting so much from seeing the trailer, and it hasn't quite lived up to my expectations.
I think though it's suffering because it is such a new way to navigate, and imho they haven't nailed an instantly understandable set of visual conventions for the content. And it's ALL images = epic download.
Thankfully it's on the agencies iPad, so I'll keep downloading future editions to see if it gets any better - fingers crossed.
InDesign has been able to export to EPUB (based on XHTML) format since CS3. Not really surprising, as you're exporting InDesign's native format to Postscript when you make certain types of PDFs. I would say that however they've exported for use on the iPad is a similar process, just a different language, be it HTML5 or whatever.
Some interesting points being made in here guys. I hate Apple Computers (PC FTW) but I want an iPad (well done Apple you've done it again!).
I'm liking the idea of making the iPad a new publishing platform for magazines.
Yes print is dying (some would say print is dead). Tattersall's is building a huge monopoly that will force a lot of local newsagents to go bust (as they will no longer be able to make money off lottery games). This in turn will force a lot of magazines to go bust (it's already happening) and magazines will have to kill print distribution and move online.