My lastest photomedia assignment was to pick a product and come up with a campaign. I'm not sure if this is a bit ho hum so would appreciate any thoughts on what I could do differently or improve. Thanks Wenmac
what cheli said
your headline needs to shout a bit more. 'Luxury Travel Information at your fingertips' (or something shorter and catchier - larger font.. then write a short sentence to explain the other characteristics. Trav app allows you to search and book accom, tours, flights... all at great prices.
I think none of it conveys "travel" to me. Why black? Black isn't a colour I would think of when thinking "travel".
I'd take a look at some great travel campaign/promos, and deconstruct what works about them, and also take note of any features that might be common across all/many of them, that might really help to convey "travel" in their style.
@Dave - I wondered that too, but I felt black could be appropriate given its luxury accomodation. Having said that, a velvety or more 'lush' black, rather than a hard and flat black might convey that idea better. @ Wenmac - have a look at how black is used in luxury brands (this link has some examples: http://ianvadas.com/index/). A good trick is often to dial the colour back just slightly so it's still strong, but a bit more refined.