In 2008, I had a dream of becoming an Advertising Art Director. I applied for AWARD School, was accepted into the course, and completed it putting in my all in the hope of landing a gig in an agency.
During my time in the course, I completed an advertising campaign for Kleenex. My tutors thought it was a really good idea, and so after I finished the course, I placed it in my folio and emailed it to as many agencies in Sydney as I could think, hoping that my ideas would get me an interview somewhere.
The similarities in the campaign are too coincidental, not just in the idea, but in the ways they have executed it with the subject matter and art direction, that this to be a direct act of plagiarism. Sure people can have the same idea, but for it to be this close is ridiculous.
I have just emailed adsoftheworld as well as AWARD School to gain some help on what I can do.
This is a complete kick in the guts, as 1) I never got a job as a art director, and 2) some big agency got PAID (probably a big amount of money) to produce my ad and 3) I threw my life at getting a gig for 2-3 years and never landed one.
Does anyone know what I can do about this? The agency that produced this is in South Africa apparently.
Below is my scamp on the left, and the finished product from the agency on the right.
When I first scrolled down I saw the woman and thought, okay a woman chopping veg isn't new but when I saw the other and grasped the concept of the injuries then my jaw dropped.
These are complete rips and they've totally stole your concept.
It's like they've just handed your scamps to a studio and told them to do them.
I think the only reason they didn't use a nail gun is that they'd have had to buy one.
There's no coincidence here and you are justified in being angry.
I just wish I knew more about what you could do but you shouldn't leave it there.
Hopefully someone with more knowledge will be able to give you some advice as this is shocking.
I can't believe these fucking clowns actually had the balls to put their names to it.
Advertising Agency: Canvas, Cape Town, South Africa
Creative Director: Michael Ipp
Art Director: Brinke van Zyl, Tim Church
you might be right and justifiably pissed but you really think the odds of all the ideas coming and going from the studios/agencies throughout the world/time are too great for this to happen? the only thing that shouts out to me as being remarkable is similarity in the injury idea - remarkable but plausible.
that said, who knows you could be right. maybe if you know who the agency is then maybe its possible to find out who was responsible for the creative within the agency?
It's a horrible thing to think you might be denied a job but your work might be stored for later use should the need arise.
I wonder how many companies go back through old portfolio's in search of inspiration (or in this case blatant plagiarism)
Certainly not accusing anyone and I'm sure most agencies wouldn't do this but it's interesting to think on.
i worked at a well known studio many moons ago, the owner would bring in all these annual reports from overseas, mostly Poland and germany and the uk, tell us to copy them for one's we were doing for clients like westpac
i lasted exactly 5 weeks before throwing the towel in
my first tshirt design job was to take the designs the opther applicants had done (they made us design at the interview) and do them up for printing. I dont think any moral issue occurred to the bosses at all. To them the design is there, use it.