I got given one of these at an AGDA talk recently. I found the whole thing quite cynical and negative.
Just to hijack the thread a little bit, I often wonder how people justify self-initiated projects. Doing "non-client" work can be so much fun, and fuel creativity, but when you start to put serious time and money into the project can raise questions "how can I justify using all this paper" or "Am I really making a difference?" or even "Should I just save this money?". It was great to see Moffitt Moffitt talk about these same issues at the Young Lions talk earlier this year.
Are these issues for anyone else?
P.s. Anyone who was at that talk can now see that I am that "Paul", but the talk from Interbrand was much more interesting than the print piece.
I guess you could look at it like sinking money into a hobby. lukerobertson and I just finished putting a zine together with a few artist friends and it's probably the most rewarding thing I've made in months. The way I see it, work is for making an income, and personal projects are for my personal enjoyment.
Don't get me wrong, there is definately lots of pro's to doing self-initiated work. It's something I really enjoy doing, and I find they can be very rewarding.
I suppose what I was trying to say was that as designers it's our responsibility to self-regulate in regards to using commodities and also give something back. If it can lead to paid work that's even better.
Moffitt Moffitt were saying that the self-initiated projects they have taken on have been about highlighting new talent in the music industry for example – in Demo mag – and in turn this has led to more paid jobs. Whereas the project above appears very indulgent and just having a dig at designers who follow trends.
I certainly think that you attract the work you put out also. So if you can turn self-initiated work that you really enjoy into similar paid work the that's great.
The zine you described sounds interesting and I'm sure will lead to go things.
I agree it's cynical, so what? It very cleverly raises some very valid and I think concise points on current everyday design trends.
Lets face it, we see these things time and time again. We should all be asking ourselves 'why' everyday, if the answer is because it's cool or everyone is doing that at the moment, we know we can do better and I believe that is the point they are trying to raise.
Though I'm undecided how truly ironic this is, or can be, in that way the Bedroom Philosopher and The Northcote Tram skit is like a scene commenting on itself using parody. It did make me look at the folder titled Nasa Space Pics on my harddrive (come on you've all got one) and press delete while laughing out loud.
Just my Wild West Desert Scene & Circles folder left.