What do you think of this business idea in helping people get their correct size when buying clothes online? Need honest feedback!?
Posted 28.05.2014 @ 9.36PM
As a shopper of online clothes, I have a business idea that maybe you can give me feedback on. I know some of us get our size wrong when buying clothes online, so this is what I propose:
1. You sign up for an account with us, and we send you a tape measure, and you get access to a measuring guides which show you how to measure yourself for the important body measurements.
2. We ask you questions about your body type, favourite garment types etc, and you insert your measurement results into your profile (private). That's it.
3. Then, whenever you are shopping online at ANY site (e.g. ASOS) and are not too sure what size to buy, then simply contact one of our sizing specialists via live chat, link us to the garment you'd like to buy, and we will tell you the best fitting size based on what you've told us in your profile (measurements, preferences etc.).
I would love to make this service 24/7, but am not too sure. So basically you have a personal 'sizing' shopper on hand at all times when shopping online, and a real human to talk to at all times.
Now, what I'd like to know is if you would actually pay for this service, and if so how much? One off fee, or monthly fee? Thanks for everyone's feedback!
I think Pscysm has some good points. The current system isn't great as like you said - there's too much chance that we might order the wrong sized clothings. Having said that, a personalised phone call seems like an over engineered solution and I'd be happy with an automated system that just told me if my measurements lined up nicely with the clothing item I was looking at.
How will you deal with people's measurements changing over time?
Thanks for your feedback! I really appreciate the honesty.
I like your thinking Cheli.
On that basis, I have another proposal.
I had an idea about creating an online shoes store with a 'unique twist'.
So what would happen is on my website:
1. People will be able to insert their foot length measurements (cm/in) into their personal profile - using printable foot length chart or if they have a ruler even better!
2. Then when they go shopping on my website for ANY shoe, my website will automatically be able to match up your size and give you your size for a particular shoe you're interested in.
For example, on the product's page, my website will tell you your size for that shoe (You are a Size 10!) under the select size button.
The benefits of this is there is no need to look at a size chart, and you don't have to worry about your size.
You would need to know the EXACT measurement of every single shoe you sell to even have a chance of this working, which would require you to manually measure every single brand model, every single size of every brand model, and each year's update of every single brand model. Do you get what I'm saying here?
It might be possible if you had your own brand, or only did it for one brand where you had some sort of guarantee from the manufacturer of what the exact size was, but brands generally don't provide that level of guarantee, they provide "size guidelines", which differ not just from brand to brand, but even across different ranges within the one brand.
There's a reason all the online shoe stores in the US offer a free returns policy, so people can order more than one shoe and just keep the one that fits.
Me thinks you need to do a lot more research into the industries you're looking to service before you come up with any new ideas.
Dave, I thank you for your feedback, I really do appreciate it.
You can actually acquire this data from the brands, I would never need to manually measure each shoe. I would just ask the brand for the sizes in centimetres. And if this problem presents itself within different ranges in the same brand, then I would need to collect that data too.
If you look under each Nike shoe, it says the length in centimetres!
Have you ever measured a shoe and compared it to the measurement they provide? Do that a few times and you'll see what I mean.
Or go into a store, try the exact same size on with just the same brand across a variety or ranges within that brand, and come back and tell me what you discover. I've done this too many times, I'm the fussiest male shoe buyer I know when it comes to football boots, running shoes, hiking boots, and has driven me up the wall for years and years. There's simply no way I would ever trust a brand's supplied measurements without trying the shoe on, they are simply not accurate.
Also, as even Zappos mention (http://www.zappos.com/measure-your-shoe-size), "foot size" is a three-dimensional thing, and you would need to know a person's three dimensions, and the shoe's three dimensions, to know if a shoe is the right fit or not for that person.