2018 Chinese New Year Hero Artwork Design – Expression of Interest
The City of Sydney Events Unit is seeking to appoint an artist, designer, creative or creative agency to collaborate with the Chinese New Year Festival Curator, Design Manager and the Chinese New Year Project team to produce the hero art for the 2018 Chinese New Year Festival.
The Chinese New Year Festival is a celebration of the Lunar New Year. The 2018 festival will celebrate the Year of the Dog. The City will be producing several events as part of the festival including the Lunar Lanterns exhibition, Dragon Boat Races and an overarching program including more than 80 associated events celebrating the Lunar New Year.
The successful artist/designer/agency will be required to develop an iconic, unique hero design. This may be photographic, illustrative or graphical (or any combination thereof), and should:
• Represent the Year of the Dog in a culturally appropriate way that is accessible to people of all backgrounds
• Portrays the celebratory nature of the Lunar New Year
• Responds to the festival theme ensuring the Sydney Chinese New Year Festival logo/primary brand can be incorporated
• Inform the art direction of the 2018 Chinese New Year Festival collateral.
For further information and to receive a copy of the brief please contact Joanna Gibson, Project Assistant Events via firstname.lastname@example.org or +61 2 9246 7719. For more information visit the festival website.