Aesop: Taxonomy Of Design

Aesop: Taxonomy Of Design

02.10.15

Design, Online

Sydney Creative Agency Pollen have produced what could be one of the most beautifully constructed websites I have ever experienced.

Taxonomy of Design deconstructs the design of Aesop boutiques all over the world, from its signature Adelaide store with a ceiling made from 7,560 glass bottles, to the Millenia Walk store in Singapore, which features an installation made from 30 kilometres of coconut husk.

Featuring filmed interviews with collaborators, Taxonomy of Design is a rich trove of photography, stories, videos and quotes, which are searchable by store, designer, features and materials.

Each element has what Pollen calls a 'buoyancy' formula, allowing the most recent content to float to the top of the taxonomy, keeping the content fresh and allowing the team at Aesop greater control over the order of elements.

Check it out here: www.taxonomyofdesign.com

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