Christmas Interrupted


Advertising, Digital

Advertising prides itself on disruption. But what if you could disrupt advertising? Holler got in to the holiday spirit by creating a live, and interactive installation that allowed public the to do just that. Watch the full experience at

Holler hacked an Electric Muscle Stimulation units and hooked them up to the internet via IP cameras. Key members of the agency were connected to the EMS unit and the Internet via a live stream. The public could watch their day, and disrupt it at will with the click of a mouse. The user simply needed to go online, chose a stream, click the page and watch as the EMS instantaneously zapped the volunteers, momentarily interrupting their ability to continue the task at hand.

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