Christmas Interrupted


Advertising, Digital

Advertising prides itself on disruption. But what if you could disrupt advertising? Holler got in to the holiday spirit by creating a live, and interactive installation that allowed public the to do just that. Watch the full experience at

Holler hacked an Electric Muscle Stimulation units and hooked them up to the internet via IP cameras. Key members of the agency were connected to the EMS unit and the Internet via a live stream. The public could watch their day, and disrupt it at will with the click of a mouse. The user simply needed to go online, chose a stream, click the page and watch as the EMS instantaneously zapped the volunteers, momentarily interrupting their ability to continue the task at hand.

Add Your Comment

You will need to register or login to join the discussion.

You Might Also Like

Yes Captain and Luna Park

Yes Captain is a design led, motion graphics and animation studio based in the Southern Seas of Melbourne, Australia. They're...

Meet Fuzeillear

Meet Fuzeillear

We caught up with Fuzeillear late last year to have a chat about the people she draws, her beard obsession and her paste-ups....

Southside Tea Room x Little Peach Co. Tarot Exhibition

As 2013 draws to a close, it's time to reflect on your past year, and perhaps catch a glimpse of what's in store for 2014. ...