Game of Phones

Game of Phones

18.11.13

Advertising, Digital, Marketing

Virgin Mobile and Havas / One Green Bean started ‘Game of Phones’, with a reference to the similarly named blood and guts, medieval TV show. Using a game concept made famous with the MINI Getaway campaign back in 2010 this  Alternate Reality Game is played out in the streets of Australia, Earn prizes by finding them, capture them and then more importantly, holding onto them by keeping a distance between you and every other player trying to become King.

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