When Volcom was founded in 1991, it was the first company to combine skateboarding, surfing and snowboarding under one brand from its inception. This way of life influenced the anti-establishment style and attitude that defined a generation. The cultural phenomenon was best captured when Volcom released "Alive We Ride" in 1993: a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle.
Twenty-one years later, with the release of "True To This", Volcom again captures the energy and artistry of board-riding in its purest forms. Shot all around the world and showcasing iconic athletes, "True To This" is a tribute to the movement that inspired a generation and the people and places that embody that spirit today.
Of equal importance as the Boardsports Volcom is known for is the Art and Music that surrounds them.
Gemma O'Brien (@Mrseaves101) is the most recent Artist and Ambassador to join the Volcom family. Volcom invited Gemma to create a mural for the Sydney premiere of True To This (Thursday 6th March, 6pm Ambush Gallery) to celebrate the release of the film, the culture we live in and love.