University of Incredible University of Incredible The Incredible You The Incredible You

Incredible You

27.03.14

Advertising, Design, Digital, Online

Reactive brought together Getty Images and WeightWatchers to remind Australians how incredible they are – and motivate them to lead a healthier life. You can use Getty’s enormous archive of creative photos (totally free thanks to WeightWatchers), to create your own film of the ‘Incredible You’. Using Getty's API 'Connect' in a totally new way, Reactive’s R&D team developed a working prototype in under 12 hours. Which in turn is a great way of proving your idea and forge a partnership such as this.

You can explore your own personal ‘Incredible You’ here and further educate yourself in food, inner balance and exercise via the ‘University of Incredible’ here.


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