Return of the Dragon - Mark Richards creative rebrand 40 years on...
Art, Design, Events
Iconic Australian surfer Mark Richards is a household name for most people affiliated with the sport. His famous MR logo is even more recognisable. It was in the Hawaiian winter of 1971 - 72 he commissioned an artist to produce the logo, inspired by the popular Bruce Lee movie posters of the day. When the artist returned presenting something not even close to what he'd pictured a flat broke MR had no choice but to accept the sketch and get on with it. Despite his reservations, everyone else loved the logo and for over 40 years it has adorned his boards.
In an interesting project, Melbourne based Doomsday Store have partnered up with Japanese artist Toshikazu Nozaka to grant MR's original dream with an original Bruce Lee inspired dragon. They're hosting an exhibition at the Collingwood store in mid may featuring some of these hand made boards, a limited edition t-shirt and more.
More information on their website.