Walk / Ride Campaign Walk / Ride Campaign Walk / Ride Campaign

Sydney Ride / Walk by Toko

04.06.15

Design

Toko have completed the campaign concept and design for the City of Sydney promoting inner-city walking and cycling. The project promotes attractive and convenient transport alternatives to public transport and driving.

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  • cheli 01st July 2015 @ 12.15 PM

    I love the line "give yourself a lift"! I wonder what emotions the imagery inspires. Usually those symbols are ordering us to do something, but the words are persuasive, not instructive.

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